Brand History

Adel Boularas, young and passionate, sets himself a personal challenge with the goal of sharing it with a maximum of fellow enthusiasts.

Co-founder of the brand, KERA, he previously worked in a family company producing watch parts in the heart of the “Watch Valley”, Neuchâtel, Switzerland.

He has produced components for many of the prestigious Swiss watch brands, however at 23 years old,

it was impossible for him to realise his dream:

 

a fine watchmaking time piece

 

This lead to the birth and launch of KERA watches. A « Swiss made », watch with an exclusive design and an attractive price, designed for all young watch connoisseurs as well as those wishing to purchase an item of quality workmanship.

An enormous challenge: how to do the maximum, even full & real « Swiss Made » at an accessible price?

It is possible thanks to the rationalisation, the proximity of our « Made in Arc Jurassien » suppliers and the backing of fellow enthusiasts through their orders.

 

Our Slogan

 

!!! Exclusive design Attractive price, Inside Innovation !!!